Featured Brands
Recommended Products
Black Friday BF20
Get free shipping, on most items, with your $50 purchase today! Same day shipping on most orders if placed by 3pm PST.
PLEASE NOTE:
This offer is only available to physical shipping addresses in the 48 continental United States (no PO Boxes), and some exclusions apply.
Oversize Charges
Some large and/or heavy items are subject to additional oversize charges that are separate from standard shipping costs.
Bike Build Process
All bikes are built, tested, tuned, and ready to ride upon shipment. The bike build process typically takes 2-3 days to complete depending on the bike model and the complexity of the build.
Stock Status
Orders for in-stock items placed by 3PM PST usually ship on the same day. Orders that include special-order or backordered items may be subject to shipping delays depending on product availability. Refer to estimated delivery times in cart when selecting shipping options.
Our Gear Advisors are Ready to Help.
$749.00 21% off $950.00 msrp
Industry Nine Hydra Enduro S 29” Wheelset Rugged performance With the Hydra Enduro S Wheelset, Industry Nine is out to raise the bar on what you’ve come to expect from a “mid-range” alloy wheelset. These high-performance hoops have the rugged durability that tough riders need, with high-end hubs that leave nothing on the table—balancing trail agility with enduro toughness. This wheelset is built with straight-pull steel spokes for simplicity and serviceability, while the 30. 5mm ...
$899.00 33% off $1,350.00 msrp
Industry Nine Hydra Trail 270 24H 29” Wheelset XC Speed, Trail Capability. The Industry Nine Trail 270 24h Wheelset is a lightweight and rugged trail wheelset, perfect for fast rides on technical terrain. The 24-spoke construction and tough alloy rim balance weight and durability, while the direct-thread straight pull spokes with a 2:1 lacing pattern create a nearly flex-free wheel that offers compliance over rough trails. The high-performance and durable Hydra hub platform boasts a ...
$699.00 51% off $1,449.99 msrp
Reynolds TR309/289 XC Wheelset Push The Limits If you're riding aggressive XC or trail, you'll want wheels underneath you that won't let you down. With an upgraded set of wheels, your riding will get taken to the next level. The Reynolds TR309/289 XC Wheelset has a new low profile and wide channel rim that helps increase cornering speed, direct power transfer, and improve compliance. The TR MTN hubs provide 10° of engagement for quick power ...
$749.00 21% off $950.00 msrp
Industry Nine Hydra Enduro S MX Wheelset Rugged performance With the Hydra Enduro S Wheelset, Industry Nine is out to raise the bar on what you’ve come to expect from a “mid-range” alloy wheelset. These high-performance hoops have the rugged durability that tough riders need, with high-end hubs that leave nothing on the table—balancing trail agility with enduro toughness. This wheelset is built with straight-pull steel spokes for simplicity and serviceability, while the 30. 5mm ...
$899.00 64% off $2,550.00 msrp
ENVE M730 32H I9 Hydra 27. 5" Wheelset Performance Enhanced! Wheels have a significant impact on your riding performance and ride quality. An upgrade in wheels will drastically improve your bike's performance. The ENVE M730 32H I9 Hydra 27. 5" Wheelset is ride-optimized, incredibly strong, and has the most effective and lightest anti-flat system on the market. The rims have a 30mm internal width that makes them optimized to be used with 2. 3" to ...
$725.00
Industry Nine 1/1 Enduro 29” Wheelset Designed to be ridden hard For riders who demand the most from their equipment, the Industry Nine 1/1 Enduro Wheelset is a rugged, versatile, high-performance wheelset from a company that knows a thing or two about MTB performance. The 1/1 Enduro Wheelset features the Industry Nine 1/1 hub, which features a dual-phased pawl drive freehub mechanism that results in an ultra-quick 4° engagement. A 30. 5mm internal rim width ...
$1,499.00 31% off $2,199.00 msrp
Reserve 30 HD 29 I9 Hydra Wheelset The stuff of legends Reserve Wheels have taken the world by storm, by setting a high bar with innovative engineering and decades of experience to get the most out of carbon fiber—not to mention a lifetime warranty—Reserve makes high-performance wheels you can count on. Modern trail bikes deserve modern wheels that can keep up and hold up and the Reserve 30 HD 29 I9 1/1 Wheelset is just ...
$1,499.00 49% off $2,980.00 msrp
DT Swiss EXC 1200 CL Wheelset - OE Packaged Enduro-ready, faster than ever. The DT Swiss EXC 1200 Wheelset expertly blends a resilient enduro-ready design with the spirited feel of a lightweight wheelset, for riders who demand nothing but the best. The EXC 1200 features a carbon hookless TSS rim with a 30mm internal rim width, providing support for modern high-volume enduro tires and less risk of pinch flats or rim damage on big descents. ...
$749.00 21% off $950.00 msrp
Industry Nine Hydra Enduro S 27. 5” Wheelset Rugged performance With the Hydra Enduro S Wheelset, Industry Nine is out to raise the bar on what you’ve come to expect from a “mid-range” alloy wheelset. These high-performance hoops have the rugged durability that tough riders need, with high-end hubs that leave nothing on the table—balancing trail agility with enduro toughness. This wheelset is built with straight-pull steel spokes for simplicity and serviceability, while the 30. ...
$699.00
Reserve 30 SL Alloy MX Wheelset Legendary performance for the rest of us Reserve Wheels have taken the world by storm, by setting a high bar with innovative engineering and a lifetime warranty. Now, the engineers at Reserve have brought this innovation and performance to the world of aluminum rims, at a price that leaves you way more room in your bike budget. The Reserve 30 SL Alloy MX is a mixed wheel size trail ...
$899.00 64% off $2,550.00 msrp
ENVE M735 32H I9 Hydra 27. 5" Wheelset Wheels have a significant impact on your riding performance and ride quality. An upgrade in wheels will drastically improve your performance on your bike. The ENVE M735 32H I9 Hydra 27. 5" Wheelset is ride optimized, incredibly strong, and has the most effective and lightest anti-flat system on the market. The rims have a 35mm internal width that makes them optimized to be used with 2. 5" ...
$849.00 35% off $1,323.00 msrp
FSA SL-K AGX i25 29" Carbon Wheelset So Full, So Speed, So Ahead The wheels you use on your bike significantly affect your performance and ride quality. With a carbon fiber wheelset underneath you, you'll have a super durable setup allowing you to ride confidently. The FSA SL-K AGX i25 29" Carbon Wheelset is intended for non-Boost MTB, cyclocross, and gravel bikes, and is suitable for some road bikes. They have asymmetric, tubeless-compatible carbon rims ...
$725.00
Industry Nine 1/1 Enduro 27. 5” Wheelset Designed to be ridden hard For riders who demand the most from their equipment, the Industry Nine 1/1 Enduro Wheelset is a rugged, versatile, high-performance wheelset from a company that knows a thing or two about MTB performance. The 1/1 Enduro Wheelset features the Industry Nine 1/1 hub, which features a dual-phased pawl drive freehub mechanism that results in an ultra-quick 4° engagement. A 30. 5mm internal rim ...
$899.00 34% off $1,380.00 msrp
Industry Nine Trail 270 32H 29” Wheelset Unstoppable durability, unbeatable performance The Industry Nine Trail 270 32h Wheelset is a rugged trail wheelset that doesn't skimp on performance. The Trail 270 32h is perfect for fast rides on technical terrain, with a rugged alloy rim and a durable 32-spoke construction to balance weight and durability. The direct-thread straight pull spokes with a 2:1 lacing pattern create a nearly flex-free wheel that offers compliance over rough ...
$775.00
Industry Nine Enduro S MX 1/1 Wheelset Approachable and durable mixed-wheel performance The Enduro S MX 1/1 Wheelset by legendary North Carolina brand Industry Nine brings the performance of their popular Enduro series to the cost-conscious rider. The modern mixed-wheel (MX) platform, with a 29” wheel up front and a 27. 5” wheel out back, offers the best of both wheel sizes, creating a shred-ready bike that can maneuver well while maintaining excellent rollover of ...
$699.00
Reserve 30 HD Alloy 29 Wheelset Legendary performance for the rest of us Reserve Wheels have taken the world by storm, by setting a high bar with innovative engineering and a lifetime warranty. Now, the engineers at Reserve have brought this innovation and performance to the world of aluminum rims, at a price that leaves you way more room in your bike budget. The 30mm internal rim width nicely accommodates modern wide MTB tires, with ...
$869.98 17% off $1,049.99 msrp
Shimano WH-RS710-C46-TL 700C Wheelset The all-rounder The new RS170 C46 wheels are Shimano’s new 105-level carbon all-rounder wheels. With a 46mm depth rim the C46’s strike a balance between climbing prowess and acceleration with aerodynamics. The full carbon fiber rim shares a similar profile to the higher tier C50 Ultegra and Dura-Ace rims and utilizes D2 technology to make the rim more laterally stiff and vertically compliant. You’ll find the 21mm internal rim width pairs ...
$808.20 23% off $1,049.99 msrp
WH-RS710-C32-TL 700C Wheelset Climbers rejoice Take to the alps with Shimano’s new 105 level carbon wheels. The RS170 C32 wheels feature a 32mm deep carbon rim that shares a similar design to the higher tier C36 Ultegra and Dura-Ace wheels. They’re balanced to deliver excellent performance at a lower price point. They have an emphasis on acceleration and climbing with their lower weight and shallower rim profile. Shimano D2 rim technology has allowed Shimano to ...
$725.00
Industry Nine 1/1 Trail 29” Wheelset Lightweight capability for every trail The Industry Nine 1/1 Trail 29” Wheelset is designed to handle all types of riding, from fast XC courses to spirited riding on rugged all-mountain trails. This lightweight alloy wheelset features a 27mm internal rim width to support modern MTB tires and is built with classic J-bend steel spokes and standard nipples for simplicity and serviceability. The 1/1 Trail Wheelset features the Industry Nine ...
$2,199.00
Reserve 30 HD MX Wheels 29 i9 Hydra Wheelset Confidence Delivered Reserve’s all-new 30 HD MX Wheels are designed to tackle anything you throw at them. They’re built around an incredibly strong Reserve carbon rim. While they’re incredibly strong, they’re also reasonably light for an all-mountain rim, with them weighing in at 490g each. Reserve’s choice of a 30mm internal rim width makes the 30 HD wheels perfect for modern 2. 2-2. 5” tires. The ...
$289.99
Shimano WH-MT601-B-29 Wheelset Great wheels at a great price Shimano’s MT601 wheelset is a complete wheelset that’s built to tackle your everyday trails. With a 28. 8mm internal rim width, you’ll find that the rims are ideal for modern trail tires. Tubeless compatibility paired with the wide internal rim lets you run your tires at lower pressures with increased cornering confidence and traction. Durability is key for any wheelset, so Shimano’s choice to go with ...
$1,399.99
Shimano WH-R8170-C60-TL Ultegra Wheelset ZOOOOM! Aerodynamics are key when you’re trying to achieve maximum speed. With Shimano’s new Ultegra C60 wheels you’ll have no problem dominating the streets, taking every KOM, and achieving lightspeed. The deep 60mm rip depth is ideal for flatter races and criterium courses where aerodynamic efficiency takes precedence. In fact the rim even shares the same rim profile as the R9200 Dura-Ace wheels, ensuring efficiency will never be brought into ...
$1,399.99
Shimano WH-RX870-700C GRX Wheelset Built for gravel Shimano's all-new RX870 GRX wheelset perfectly compliments any gravel setup and allows riders to go further faster. A wide internal rim width of 25mm perfectly supports modern gravel tire widths ranging from 32-50mm. The rim features a full carbon fiber design with a 32mm depth which perfectly balances stiffness, weight, and aerodynamics for a truly gravel-optimized riding experience. Classic and lightweight Shimano GRX hubs keep things ...
$1,399.99
Shimano WH-R8170-C36-TL Ultegra Wheelset Ready for the alps When climbing performance is your goal when selecting a wheelset then look no further. Shimano’s new C36 Ultegra wheelset is designed to give you a massive boost when it’s time to fly uphill. The lightweight full carbon rims keep weight as low as possible resulting in lively and snappy acceleration. The rims are no slow slouch when it comes to stiffness either, ensuring every watt you put ...
$1,360.00
Industry Nine Ultralite 250 29” Wheelset Ultralite, Ultra-fast, Ultra-capable The Industry Nine Ultralite 250 29” Wheelset is a trail-ready wheelset in an XC weight class, to inject some high-performance qualities into your favorite trail or cross-country bike. The revamped Ultralite 250 features a redesigned rim with a wider internal width, a wider bead wall for increased dent resistance, and a new rim profile for improved radial compliance over rough terrain. These wheels roll on the ...
$1,399.99
Shimano WH-R8170-C50-TL Ultegra Wheelset All-round performance Shimano’s new C50 Ultegra carbon wheelset is designed to deliver Dura Ace level performance at a fraction of the cost. They feature a 50mm depth which is perfect for all around riding and racing where weight savings and aerodynamics both come into play. The full carbon fiber rim construction delivers excellent stiffness and a lightweight design for rapid accelerations and lightning fast sprints. With a shared rim profile with ...
$2,199.99
Shimano WH-R9270-C60-TL Dura-Ace Wheelset Top-level performance for top-level riders The Shimano WH-9270 C60 Dura-Ace Wheelset is a top-level wheelset, with optimized lateral rigidity and aerodynamics for time trials, triathlons, criteriums, and flat, high-speed courses. Just like anything else that bears the Dura-Ace name, these wheels are designed for flat-out performance without compromise. The updated C60 wheel features a wind tunnel-tested cross-section that’s designed for increased ...
$699.00 50% off $1,400.00 msrp
ENVE AG28 650b CL Wheelset No Compromises Bringing ENVE’s reputation for quality and performance to the masses, the AG28 Wheelset is ENVE’s pricepoint-conscious gravel wheelset, with that high-end feel and performance without that high-end price. The AG28 wheelset is designed for high-volume tires, with a hookless rim design that reduces the risk of pinch flats, while being impact-tested to the same standards as ENVE’s M-series mountain rim. All of this means these are some seriously ...
$2,099.99
Shimano WH-R9270-C36-TL Dura-Ace Wheelset Shocking acceleration, all the time The Dura-Ace lineup has long been Shimano’s way to demonstrate and showcase the cycling world’s most bleeding edge tech. The all-new R9270-C36 Dura-Ace wheelset is evident that Shimano is leading the pack. The C36 wheelset shaves off grams in every possible area, ensuring that the second you slam on your pedals you’ll feel your bike and wheels leep forward, delivering an incredibly lively ride quality. With ...
$1,440.00
Industry Nine Hydra Enduro 300 29” Wheelset Ride hard, take chances For hard-charging, aggressive riders on challenging terrain, there’s no substitute for expertly-designed wheels that can handle the abuse. The Industry Nine Hydra Enduro 300 29” Wheelset is made for riders who ride hard and take chances, and who need wheels that can keep up. These durable, 32-spoke wheels feature a tough alloy rim with a hollow bead wall to reduce the chance of pinch ...
$1,860.00
Industry Nine Enduro S Carbon MX Hydra Wheelset High Performance Wheels for Hard-Charging Riders The Enduro S MX Carbon Hydra Wheelset from Industry Nine is designed for those hard-charging riders who seek to tackle technical terrain and challenging conditions without compromising all-out performance. This Enduro S Carbon MX Hydra Wheelset is built with classic j-bend steel spokes for simplicity and serviceability, while the 30. 5mm internal width rim perfectly supports modern high-volume ...
$1,599.00
Reserve 30 SL 29 DT Swiss 350 Wheelset Your reservation is ready Reserve Wheels have taken the world by storm, by setting a high bar with innovative engineering, a lifetime warranty, and decades of experience to get the most out of carbon fiber. Reserve makes high-performance wheels you can count on. The Reserve 30 SL 29 DT Swiss 350 Wheelset is one of the lightest trail-oriented wheelsets available, balancing a snappy and responsive ride with ...
LIMITED TIME BRAND SALES
SAVE 20% OFF ONE FULL PRICED ITEM
SHOP THE GIFT GUIDE
SHOP NOW
SHOP NOW
SHOP NOW
SHOP NOW